Leaflet Distribution Blog
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Myth: The majority of consumers do not like receiving marketing material through their letterbox. Fact: As many as 79% of recipients keep, pass on or glance at leaflet distribution items: 38% keep it for a few days, whilst 13% retain it for .. continue reading
Are you trying to find out how you can check to see if your door to door leaflet distribution drop has been carried out professionally and reliably? The only way to double check yourself is.. continue reading
Yesterday i came across a blog post asking readers if they had used door to door leaflet distribution to market their business, and if so, what did they think of it?.. continue reading
Leaflet and flyer distribution is one of the most cost effective and popular ways of promoting your business. Although response rates can sometimes be low, leaflet drops are not expensive and can be an extremely good way of reaching your target market and making a healthy return on investment.. continue reading
Leaflet distribution is quickly becoming main-stream due to it's ability to build brand recognition at an affordable cost. The Direct Marketing Association (DMA) found that 48% of consumers respond to an item or leaflet delivered through their letterbox.. continue reading
Many companies use coupons and discounts as a way of tracking how successful their leaflet distribution drop is. It obviously does help to track feedback however it is not entirely accurate. Relying on coupons being collected may give a false indication of how successful the drop has been. It is usually more effective than the collection of used coupons suggests. Find out more.. continue reading
Poor quality door to door leaflet drops have given leafleting a bad name. Badly designed leaflets combined with leaflets printed with black ink on bright yellow or pink paper and flyers printed on home printers have lead people to believe everything distributed through their door is junk.. continue reading
There is a common misconception that all leaflet distribution companies essentially perform the same job. The reality is, the quality of service from one leaflet distribution company to another varies enormously. One one hand, you have.. continue reading
