Logo design for human resources company

Logo design for HR company Independent Personnel

The brief: Create a new logo design for Independent Personnel, a company that provides HR (human resources) services. The logo design must appeal to small and medium sized businesses and to the professional fraternity. Logo design must be professional and modern and must also make use of the letters 'I' and 'P' to create a symbol that can be used alone to identify the company. No specific colour palette.

The Independent Personnel logo was created using a modern serif font combined with a symbol utilising the 'I' and 'P'. Combining the letters hints at the company's profession.