Picture framer leaflet design
Folded brochure, leaflet and sticker design for On The Edge picture framers
The brief: Develop existing branding to enhance business image and increase customer base. Create new artwork that can be implemented as brand imagery across all print mediums.
The design: Using existing brand colours we decided to break up the One The Edge logo and piece it together in various different frames. Using a specific image such as a wedding photograph in a frame would limit not only the style of frames perceived to be on offer but it would also fail to clearly communicate that On The Edge can frame anything from paintings and drawings to wedding photographs, holiday snaps and even t-shirts. For this reason we chose to frame parts of the logo in a variety of styles of frames. This imagery is unique, has no limitations and could be used throughout various marketing collateral both in print and on screen.
Client comments : "We love the new artwork! Having worked with numerous designers in the past we have never really been happy with what has been produced for us, this is the first bit of design we have seen that we actually like!"
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