Shopping guide design

Design of shopping guide for Market Harborough town

The brief: Design a shopping guide for Market Harborough town featuring a map of the town, a lit of the shops and copy detailing the benefits of shopping in the town.

A vector map was created of the town with different types of shops highlighted in corresponding colours. The guide contained multiple folded include a half flap at the front. Photographs of the town were taken, touched up and enhanced for the design which was then printed on 170gsm silk. 20,000 guides were printed and distributed to areas outside of the town helping to attract lots of new buyers into the area.