The creative approach to leafleting

Poor quality leaflets have given leaflet distribution a bad name. Badly designed leaflets combined with leaflets printed with black ink on bright yellow or pink paper and flyers printed on home printers have lead people to believe everything distributed through their door is junk. We often refuse to distribute leaflets like this because we often get a lot of abuse from homeowners. The response we receive when handing over professionally designed, eye catching leaflets with a great offer on is completely different. We often get thanked and the experience is very positive.

The creative approach to your leafleting will have a big impact on the response you receive

To make your leaflet or flyer stand out it must be well designed and professionally printed. The creative approach to your leaflet distribution campaign will have a big impact on response levels. Your marketing message must be clear and your leaflet or flyer must have an obvious call to action. Include a special offer or promotion as an incentive for potential customers to hold on to your leaflet. On the doormat your leaflet will be competing for attention with other leaflets, post, newspapers and magazines. Ensure your flyer or leaflet captures the attention of the recipient.

Get really creative for a better response

Leafleting offers a great deal of creative freedom. The only restriction is the size of the letter box. Shape, thickness and look are all up for grabs. You can use several creative designs or have different versions of the same leaflet for different target audiences or areas. I know many companies who use the same creative design for each area they target but they use a local phone number and area specific offer to help get an idea of feedback from each area.